Digital Marketing Key Performance Indicators

Posted by

Miami SEO company key performance indicators should be set for a digital marketing campaign, in order to assess the success of the campaign Klipfolio.

Site Activity

When marketers create content, they want users to see that content. In order to see whether the content has been successful, there are several KPIs that a marketer can use:

The number of visitors who have visited the website, due to the digital marketing activities and outreach strategies

The number of visitors who return to the website, not only navigates, but also becomes a customer

Those who visit the website, they spend a lot of time or less time on the website; if people spend less time

The web pages that people visit when they land on the website, and which web pages are quickly shut off

The number of people who leave the site a minute after they open it

The number of people who fill out their contact information, or leave their email address, or subscribe to a newsletter

These KPIs would tell how a website is doing. A business website is a digital marketing tool, and it is the first thing that people visit when they want information. If a website isnt structured properly and if people are not spending much time navigating on it, then there is something wrong with the content or site structure.

Sales And Revenue Of The Business

The main objective of a marketing campaign is to generate sales and revenues for a business. There are things that a marketer should see as KPIs, to know if the campaign has an actual impact or not:

The revenue increase per customer; if the customers who contribute more towards a business are identified, then it would become easier for a business to focus on them

Total revenue, which means measuring the overall effectiveness of a marketing campaign

Sales generated after the campaign started or the sales lost

The conversion rate and the response rate from customers; the conversion rate increases when customers respond positively to a campaign

Revenue earned through different channels; which digital marketing channel was the most successful for a company

Profit Earned By A Company

Every marketing campaign requires a company to invest amounts in it; however, if the campaign doesnt produce any profits, then it should be revised SmartInsights. A marketer should check out things like cost per lead, profit per customer, the net income of the company and return on investment. Marketers should use tools to determine if they are spending the right amount of money, if customers have become more interested in buying their products or not, and if they are getting dollars back for the dollars they are spending.

Customer Engagement

One of the main objectives of a digital marketing campaign is to engage with customers Scoro. In order to assess whether customer engagement has increased or not, statistics from before and after the launch of the marketing campaign, should be taken into account. Some of the KPIs that should be considered are:

The lifetime value of a customer; does he interacts with a brand for a week, a month or a year

The retention rate of the customer; whether he buys just once from the brand or continues to do so

The number of likes and shares that a brand receive on different online platforms

The number of social media followers that the brand has

The number of genuine comments that people leave on a brands posts

The number of people who actually ask questions from brand representatives about their products

Reputation Of The Brand

In order to see if the brand has a good reputation, or there is only bad news about the brand in conversations between customers, some KPIs should be set:

The target market should know about the brand

The company should have a good market share

The website of a company should have a good ranking in search engine results

There should be less negative comments and more positive comments about the company

Media should mention the brand more; a marketer should track the number of media agencies that mention the brand without the brand requesting for publicity

These KPIs should be set for every digital marketing campaign, in order to assess whether the investment company has made, is yielding any results or not WebFX.

It's only fair to share...Email this to someone
email
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Print this page
Print