Posted by Miami SEO company key performance indicators should be set for a digital marketing campaign, in order to assess the success of the campaign Klipfolio.
Site Activity
When marketers create content, they want users to see that content. In order to see whether the content has been successful, there are several KPIs that a marketer can use:
The number of visitors who have visited the website, due to the digital marketing activities and outreach strategies
The number of visitors who return to the website, not only navigates, but also becomes a customer
Those who visit the website, they spend a lot of time or less time on the website; if people spend less time
The web pages that people visit when they land on the website, and which web pages are quickly shut off
The number of people who leave the site a minute after they open it
The number of people who fill out their contact information, or leave their email address, or subscribe to a newsletter
These KPIs would tell how a website is doing. A business website is a digital marketing tool, and it is the first thing that people visit when they want information. If a website isnt structured properly and if people are not spending much time navigating on it, then there is something wrong with the content or site structure.
Sales And Revenue Of The Business
The main objective of a marketing campaign is to generate sales and revenues for a business. There are things that a marketer should see as KPIs, to know if the campaign has an actual impact or not:
The revenue increase per customer; if the customers who contribute more towards a business are identified, then it would become easier for a business to focus on them
Total revenue, which means measuring the overall effectiveness of a marketing campaign
Sales generated after the campaign started or the sales lost
The conversion rate and the response rate from customers; the conversion rate increases when customers respond positively to a campaign
Revenue earned through different channels; which digital marketing channel was the most successful for a company
Profit Earned By A Company
Every marketing campaign requires a company to invest amounts in it; however, if the campaign doesnt produce any profits, then it should be revised SmartInsights. A marketer should check out things like cost per lead, profit per customer, the net income of the company and return on investment. Marketers should use tools to determine if they are spending the right amount of money, if customers have become more interested in buying their products or not, and if they are getting dollars back for the dollars they are spending.
Customer Engagement
One of the main objectives of a digital marketing campaign is to engage with customers Scoro. In order to assess whether customer engagement has increased or not, statistics from before and after the launch of the marketing campaign, should be taken into account. Some of the KPIs that should be considered are:
The lifetime value of a customer; does he interacts with a brand for a week, a month or a year
The retention rate of the customer; whether he buys just once from the brand or continues to do so
The number of likes and shares that a brand receive on different online platforms
The number of social media followers that the brand has
The number of genuine comments that people leave on a brands posts
The number of people who actually ask questions from brand representatives about their products
Reputation Of The Brand
In order to see if the brand has a good reputation, or there is only bad news about the brand in conversations between customers, some KPIs should be set:
The target market should know about the brand
The company should have a good market share
The website of a company should have a good ranking in search engine results
There should be less negative comments and more positive comments about the company
Media should mention the brand more; a marketer should track the number of media agencies that mention the brand without the brand requesting for publicity
These KPIs should be set for every digital marketing campaign, in order to assess whether the investment company has made, is yielding any results or not WebFX.
