Mobile marketing is a tool of digital marketing that promotes a business among mobile users. Mobile marketing provides customers personalized and location sensitive information, so that they can have access to what they actually want. In mobile marketing, ads appear on smart phones, tablets and other devices. The ads that are used for mobile marketing, they are customized and styled according to each platform. If mobile marketing is implemented in the best way, then it can increase leads and sales.
Pre-Mobile Marketing Campaign
Before a company starts mobile marketing campaign, they should make their website more mobile friendly, particularly for a mobile device, that their target audience uses the most. The webmaster should see to it that the menus and content that is available on the desktop are available on mobile devices as well. For this, the webmaster might have to change the theme of the website.
Before launching a website on mobile devices, the website should be tested; the most important thing is to test it for loading speed, because that is a defining factor in a user staying on a website for long.
Content & Mobile Devices
The content that is displayed on the desktop, and the content that people see on mobile devices, is different. For example, when writing articles for mobile devices, the headlines of the articles should be short and persuasive. The headlines should be such that, as soon as a reader sees it, he should know the benefit of reading the article.
Optimizing content for search engines is important, because usually when people search content through mobile devices, then they want to take some action. For example, if they want to buy a product, and they search where they can get the product from while they are out looking, then their mobile search is for taking some action. This would be a benefit for those products that are optimized for search engines, and the brand that appears on the top, based on local searches, would get the most preference.
When brands develop mobile ads, they are taking their brand to their target audience. The first thing that they should do is identify their target audience, so that their mobile marketing is more effective. Mobile marketing should be about placing ads in those places, where they know their target audience is more likely to see it.
Local Search Engine
A webmaster of Boston SEO Expert should make sure that when the locals look for their brand, products or services, then they find them. They need to register on the local map, and make it easier for both mobile and the desktop device users to find them. Once a business is registered in the local business map, then they will automatically notice a change in the search engine traffic they receive and how their visitors become customers.
As soon as someone receives a text message, they have to check it. People are addicted to their phones and they dont want to miss a notification. This is a fact that brands need to make use of. They should send users text messages about latest promotions or discounts. The messages should be short, they should include a percentage, like get a 58% discount, because even if a user is skimming through a text message, he will still be able to notice the percentage and take action.
There are benefits of text messaging, like a marketer can track how many people opened the message sent from the brand, and if the user wants to communicate, then it would be a quick way to communicate. Text messaging is quick; if a brand wants to warn users of a product that is not there, but is sold under their brand name, or if they want to tell them about a flash sale, then the quickest way is through text messaging. Text messages give a marketer the chance to add a personal touch to the message. For example, if there is a loyal customer, then his name can be added to the text message, and that will form a positive impression on the user.
Mobile messages are not just about text; adding QR codes will take them to the next level. Using QR codes helps marketers transmit messages, along with other relevant data. For example, a QR code, when scanned by a user, would take them to the companys website, where they can explore other aspects of a company.
To spread awareness about a brand, its products or services, the best thing to do is to create a mobile application. This mobile application will become a source of information for users about the brand and what it stands for. Webmasters can include information about the features or products, if they can be bought online or from physical stores, news and events of a company and they can include a contact feature in the application as well. The key here is to make a mobile application available and accessible on both Google store and Apple store, because this would give a business a lot of exposure.
To make sure that people know about a brands mobile application, it should be communicated to every use through text messages, where a link of the app must be included. Even by name, the application should be an easy find for users.
Mobile marketing cannot ignore the impact that social media networks have on digital marketing success. Social media should be an important part of the mobile marketing strategy, and mobile marketers should use channels like Twitter and Pinterest, because they are two very popular networks. In mobile applications, if a marketer has a blog, then he should make it possible for users to share those articles on social networking websites, by including the share option.
Mobile marketing is an effective tool of digital marketing, and it is a popular, must-use method in todays day and age. If brands dont make use of it, then that wont help increasing their exposure.