When writing SEO content for a website or for a blog, there are several things that SEO copywriters should take into account. If the article doesnt have a proper format, like an introduction, body and conclusion, then that article is less likely to make sense.
Four Elements Of An Article
When writing an article, SEO copywriters should see Flesch Reading Ease. Flesch measures whether there are too many difficult words in a paragraph, and it wont make sense to many people. If the Flesch reading percentage is high, then this means the copywriter has written content, using easy language.
Secondly, the paragraph should have proper grammar. It should have good transition words, so that when readers are reading an article, they can read it smoothly. Transition words help add more sense to an article.
Passive voice should not be added to articles. In fact, they should use more active voice, because it is easy to read, and it is grammatically correct. If sentences start with the same consecutive words, like two sentences starting with the word that, then this would impact the SEO score of an article services website.
Lastly, it is important to put headings in the body, so that readers know what they are reading, and they can read with ease. Headings tell users what the article is going to talk about next. If there are no headings in an article, then it wont look properly structure.
Sentences should never be too long. Long sentences become very boring for readers, and they lose interest in an article, real quick.
Topic Of The Article
The topic of the article that the copywriter is working on, matters a great deal. Copywriters should come up with interesting topics, like the ones on which other websites have not written. For example, copywriters can talk about consumer rights in the world of e-commerce, to better make people aware about what they can do, if they have been wronged. People like such useful information, and they would be willing to read such articles.
The body of the paragraphs should have interesting anecdotes, and must have catchy lines. There should be a catchy line in the beginning of the introduction, and in the end. There is always an interesting fact in an article, which catches the attention of the reader, as compared to other facts. This way when the readers quote the article, they will use the catchy lines, attracting others to read the article as well.
Copywriters should write for their target audience. Even though this is a very simple point, there are companies which make content for all the wrong reasons. Content should only be produced to target the interests of the target market and to answer any queries that they might have.
When copywriters write a blog or an article, they want to show the readers that they are experts in the topic at hand. They want to show readers that when they visit other wesbites and read their content, they will always return the copywriters website, because it is helpful and increases knowledge. Content should be interesting and informative, which is why companies should instruct their SEO copywriters, to do better than the competition.
Imagery and Social Media
Social media users love images and videos. SEO content writers should always create content, which contains images and videos. This way, they will be able to attract more people towards their website.
The pictures should be relevant, and the videos should not offend anyone. Pictures can be memes, but they should be original. Original pictures have more impact on users, while copyright pictures can cause trouble for the company. The reason why images and videos are important is because the company can easily share them on social media websites. Social media websites help a great deal in driving visitors to a website, but the content has to be good.
Above all, content writers should make sure that their content includes the right keywords, and the content is appealing. They should write content that fully discusses a companys products and services, and list their features and functions properly. Content writers should look for the frequently asked questions from the internet, and then base their content on those questions.
SEO content writing is not very easy, because it should guarantee an inflow of visitors to a website and cause a change in conversion rate. This is why people have to be careful, not to make any mistakes when writing content.