Search engine optimization or SEO is an advanced form of content writing. It is essential to improve the number of traffic to your website. The search engines like Google and Bing love the Seo optimized websites and rank them higher in the search results. When a website is most visible for the users to see, it will get better traffic. A writer must create a seo optimized content that can be ranked higher in search engines.
The content should be written in such a manner that it can help Google and other prominent search engines to find it. If the relevant and informative keywords or phrases are used, they can be identified by people who are searching for their required queries. There are two types of content writing, i.e., a good SEO writing or a lousy search engine writing. If the content is good, your website rank would be higher; while the material is terrible, it will severely decrease the positions.
The best idea is to be careful before hiring an SEO writer for your website or your website’s reputation, and ranking might be in great danger. If your site delivers bad SEO writing, then there are chances that your website may be banned from appearing in the search results or bring a very little traffic.
Think of it like this
Google and other prominent search engines on the internet aren’t very fond of SEO writings. Search engines provide the online users with the most preferred searches made by them. If the content is being written to boost its rank in the search results, in an artificial way. Then Google and other essential engines would not like to display such effects on the top.
The content which is ranked higher by Google and other engines must be relevant in a genuine way. The algorithms used by Google detect the material which is superficially written just to boost the rankings. Some websites use stuffed keywords or hide keywords using a tiny font, which is considered a spam. The following are the qualities you should look for before hiring an SEO writer.
Understands Grammar, structure, and spellings
A good seo writer is well informed about the rules of Grammar, sentence structure, and spellings. They know when a comma should be used or how original the content should be. If there are mistakes in the content, businesses won’t like to buy it. Some website owners hire content writers at low prices for saving money; the content little salaried writer will write won’t be of high quality. It will affect the business, so rather than saving money, they lose money instead.
Understands how to work with an SEO expert
Another quality of a good seo writer is to bond well with an SEO expert. If they both communicate well and work towards achieving the goal of providing an error-free work, your site can work wonders.
A writer who writes for people first
Google and other search engines love the content, which is genuinely written and not for the sake of boosting search engine traffic in an unrealistic way. If a content writer writes to win the hearts of the audience, then it will surely rank higher in search results. Keeping the keyword density moderate and relevant is another step followed by a good SEO writer.
Understands your audience
The quality of a good content writer is that they can read the mind of viewers. The exactly know what type of content they prefer to read, or what content they relate to the most. Every website has a particular class of users; if a writer can win their heart, then the site will easily rank higher among the search engines bringing enormous profits for the owner.
Knows the do’s and don’ts
A good content writer is well aware of the ongoing requirements of seo writing. If someone doesn’t have the basic idea of the do’s and don’ts of seo, then it’s better not to hire them.
Writes clearly and wisely
The quality of a good seo writer is that they can provide content which is easily understood by the users. Avoiding long paragraphs, use of difficult words, or a boring content would engage the audience on the website for a long time.
Knows how to write headlines
Attractive and catchy headlines are critical in marketing your content. Many people get attracted by a good headline and move forward to read it. A good seo writer knows how to create compelling headlines as well as appropriate, relevant keywords into it.